Isuzu Trooper History

Determination, courage, boldness, wit and luck-these spices are the secrets behind the success of the world-renowned Isuzu Company .The same secrets propel the victorious emergence of Isuzu Trooper in Honduras. After years of experience in transportation business, the father and son duo decided to leave their homeland in Pimienta, Honduras to expand their business in San Pedro Sula, the most improved city of their country at that time. Mr. Jacobo K. Jaar and his son, Mr. Emilio J. Jaar, decided to change their transportation transactions to commercial trucks sales with Casa Jaar as their commercial name.

With its reliable and top-notch products and services, Casa Jaar gained fame all over the country. It is even said that it is one of the founders of transportation business in the said country. Mack trucks and Diamond T trucks are the first commercial trucks sold by Casa Jaar. In 1950 Borgward Trucks and Lilac motorcycles form Germany, Triumph motorcycles from England, Studebraker cars and trucks from USA and Tratra, Praga and Skoda from Czechoslovakia provide more options for their growing number of customers. Other products such as car parts and accessories were also offered in the later years.

In 1959, Casa Jaar was connected with Isuzu Motors Limited of Japan as seller and distributor of Isuzu Products including car parts and accessories. It was in 1992 when Isuzu Trooper formally arrived in car market world.